Introduction
I conducted a survey of Fortune 500 companies for my Masters thesis and I wanted to share some of the data it produced in the hope of making it useful. In order to do that in a blog format, I plan to keep things as simple as possible by not approaching it in an academic way. That might prove to be a mistake but we’ll see what happens.
Background
I don’t plan to post within the context of my thesis because it’s probably not interesting or useful for very many people. Instead, I’ll focus on presenting basic data on corporate blogs. However, I have added a few pages on my study to provide some context for anyone that might be interested:
The Data
I plan to post all of the underlying data on Swivel which makes it possible to cut, slice, comment, share and download public data. It looks like Swivel is undertaking a pretty major redesign at the moment so things might change but I’ll try to make sure all data is available somewhere.
Work-in-Progress
This is a work-in-progress. I’m still in the process of uploading data and I’m still adding links to several the pages listed above. This will probably continue as I post new charts and interlink pages and posts where helpful.
Questions or Feedback
If you have any questions or feedback on anything posted here or in this series, you can email me at phillip.d.baker@gmail.com and I’ll get back to you as soon as I can (usually pretty quickly).
Posted on June 24, 2009
My name is Phillip Baker and this is my personal blog about finding value in a world of free information.