At the time of data collection in September 2008, there were 76 Fortune 500 companies publishing at least one corporate blog as I defined them. There were 391 blogs in total although this included some portals/platforms that encompassed from a few dozen to several thousand individual employee blogs.
The list was dominated by technology companies and technology-related industries. The chart below shows the top 15 companies by the number of corporate blogs for each.
A full list of Fortune 500 corporate blogs identified in this study is available here. The list is probably already a little old given how fast things change. There was at least one more recent survey of Fortune 500 blogs that counted 81 companies blogging although selection criteria may differ.
The chart below shows that 66 of the 76 companies with blogs in my study had between 1 and 10 blogs and 8 of the remaining 10 were associated with no more than 20.
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Posted on June 25, 2009
My name is Phillip Baker and this is my personal blog about finding value in a world of free information.